Sustainability in Marketing and Media Communication (SUMAC)

A copy of a diploma to show at least completed secondary or high school studies or confirmation that ongoing secondary or high school studies will be completed in the current academic year. Confirmation of studies may be substituted with a transcript of records, provided that these are from the same academic year as the application.

You are required to submit at least:

• High school diploma/school leaving certificate, or
• International Baccalaureate diploma (must be a DP program!),  or
• A levels (minimum 2)

Don’t have your diploma yet?

Submit a confirmation from your school detailing your current studies, expected graduation date and anticipated results. You will have the option to submit your actual diploma later during the registration for the first year in September. Download our standard form for guidelines – your school can use it as a template.

Do you have multiple degrees?

The application form itself only allows you to fill in one degree – please choose the one that is a level below your desired education. Then add all your degrees and transcripts to the attachments – you can upload multiple documents in each category. Don’t forget to also mention all your degrees in the CV!

The structured CV should list personal details, professional experience, education, skills, and abilities. The document should be no longer than 1–2 DIN A4 pages and written in English.

The recommended length of the letter of motivation is approximately 2,000 characters, including spaces. The motivation letter should clearly provide evidence that you are motivated to study in the field of communication, marketing and media studies. The motivation letter should also demonstrate that you are familiar with the content of the study program, explain the connection between the program and your motivation, and finally clarify how completing the program will benefit your further academic or professional career. 

You should provide a certificate from one of the following standardized tests:

• IELTS Academic – the minimum required overall band score of 6.5, with a band score of 6.0 or above in all four components;
• TOEFL Internet-Based Test (iBT) & TOEFL iBT Home Edition – the minimum required overall score of 83, with a minimum score of 20 in the four sections;
• Cambridge B2 First (former FCE) – minimum Cambridge English Scale Score of 175;
• Cambridge C1 Advanced (former CAE) or C2 Proficiency (former CPE) receiving a certificate;
• PTE Academic test – the minimum required score above 56;
• LanguageCert ESOL – Communicator with High Pass, Expert or Mastery;
• Duolingo English Test (DET) – the minimum required overall score of 120, with a subscore of 105 or above in all four components.

A standardized English test is not required if you:

• have studied in English at the secondary school level for at least two years;
• have studied in English at the university level for at least one year in a full degree program.

When a score from an English-language test is not presented, you should provide a confirmation of your use of English during your prior studies to support your claim. The confirmation should contain the information that the study program was conducted in English as a language of study. A diploma supplement or transcript containing this information can also be accepted.

The portfolio demonstrates your previous experience and activities in the field of media and environmental protection or sustainability: extracurricular activities, internships, awards, seminar papers, civic or environmental engagement, work experience, volunteer work, and creative media activities or other relevant achievements and skills.

If you find it difficult to create a portfolio because you do not yet have much experience in the field of media and sustainability, you can write an essay instead in which you express your views on sustainability in international contexts, in media, marketing, or communication.

A topic or product from the current communications and media landscape that demonstrates a connection between media and sustainability.  This could be a picture, an advertisement, or a flyer from an event, an organization, or a company, but also a short article about a campaign or the development of new technologies, a conference program, etc.

It is important that you add a written explanation to the topic or product in which you critically describe it in terms of the relation between media and sustainability. Please also indicate what you find particularly noteworthy about this object. The recommended length of the explanation is between 3,000 and 4,000 characters.